By definition, Strategic planningis a Process of determining an organization’s primary objectives and adopting courses of action that will achieve these objectives. There are numeric tools and techniques are used in Strategic Planning and it involves all tools that are relevant to Strategic Analysis, Strategy Determination and Strategy implementation (Ferrel and Hartline, 2014).

Strategic analysis includes entire analysis of firms’ internal environment and external environment including Macro and Micro Environment (Diasz, 2013). Strategy formulation refers the process of selecting most suitable course of actions to achieve the goals and objectives of the firm and Strategy implementation is initiating the necessary actions or tactics that are need to achieve organizational objectives (Diasz, 2013).

The analysis of internal environment is the 1st step in Strategic Planning  and Value Chain Analysis, Core competencies analysis, Cultural web, Product life cycle analysis and several portfolio analysis tools such as BCG Matrix, General Electric Matrix, Shell Policy directional model, ADL model are few tools and techniques using (Daisz, 2013). PESTEL, Porters Five Force Model, Competitive Strategy Analysis, Competitor capability analysis, strategic Group Map, Industrial perceptual map are external analysis tools (Daisz, 2013)

Vision, mission ad Objectives, Scenario Planning, Porter’s Generic Strategy, Bowman’s Strategy Clock, Product/Market Expansion Grid are some of tools and techniques that are used to strategy formulation(Ferrel and Hartline, 2014).

Finally few strategic implementation tools such as Organizational alignment, organizational structures, Benchmarking, Mckinsey’s 7S, 7Ps Balanced Scorecards are also included to Strategic Planning (Ferrel and Hartline, 2014).


Business plan works as the foundation of any business which is why it is important that you know how to write a good business plan so that you are able to keep up with the steps which are necessary to operate the business in the competitive market. Each stage of business plan helps you as a guide in managing and ordering the business. When you have a road map made for yourself and it is structured then you have high chances of getting quick growth of the business. You can get new funding and partners through the well written business plan which is why you have to know some of the important elements of it. It also helps you as a convenience for the people who are working with you in the business.

There is no wrong or right way to write a good business plan but all you need to cover is that what the requirement of your business is. It depends upon the nature of the business along with playing smart on your end on how to streamline the things for yourself so it can be easier for you to follow them accordingly. When we think of business plan, there is a traditional template which comes to the mind and it always works the best.

Let’s discuss the traditional business plan in detail to have a complete understanding and logic behind it. Keep in mind that when you are writing the business plan, each thing needs to be outlined so that you do not forget later on. Even the slightest of mistake can cost you a lot if you do not see it keenly. Here are few sections which you need to cover under the business plan.

Executive Summary
You cannot just write ten pages full of detailed when you are writing a business plan. Keep it short and crisp within the executive summary that what does your business mean and what is the context of starting it. How you are going to execute it and many other quick details which give a complete idea of the business and easily understood by someone who is reading about your business for the first time.

Company Description
A detailed information regarding the company and what problems you could face in them. The competitors, partners, consumers and many other related issues. The location of the business, the people, external and internal both information.

Market Analysis
Know that without a good market analysis, your business will be a failure and you will have to face the loss sooner than you can think of so to avoid any bad news, you have to make sure that you do the complete market analysis which helps you in learning the demands and how you can attract the consumers towards your business.

Management and Organization
In order to run a company/business successfully, the base needs to be strong and the base is management for any business. You have to explain the structure fully and how you will be making it better over the period of time.

These are some of the basic things which you do need to include in the good business plan along with the products information, marketing and financial aspects. It helps you in making an outline where you need to work and how you need to work to start up a new business so that it can be a successful venture.


Passion is the source for having that drive to achieve your purpose in life and in this case, your dream career. Choosing the right university, college or institution along with the good course is just the recipe to a successful career.

Here are six tips to help you achieve a better perspective for your higher studies;

The most important consideration when choosing your course is asking yourself why you are looking to study and what do you want to further achieve in it through higher studies. Is it the need to enhance your skills? If so, then you should look for a course that matches your existing skills and qualifications. You can also think about all the subjects and courses that interest you which are also relevant to your career. Discuss your options with your colleagues and peers to find the right course for you. Studying can be expensive, so be sure to fully research any prospective career.

The main thing about your studies is your interest in a course which is the ultimate purpose for you to pursue higher studies. For instance, people invested in the subject of English are required to write an essay on different topics, the people interested in research studies need to make a research project that requires greater focus.

Is it because you are passionate about it? Or is it because you see the career as a great financial standing or is it because it’s what your parents want? By questioning yourself now, you can work out the exact path you want your course to take you on.

When considering the study destination for you seeking higher studies, it is essential to analyze your current location and compare it with the prospect location where you want to study further. Which is the best country to specialize in this subject area? Maybe it’s a country with plenty of internship and graduate work opportunities in that industry, or a city that has access to specific resources. In addition, it will also provide you a great opportunity to make new friends, learn new languages, explore variety of cultures and overall gain a new aspect of life.

Keep the dream aside for a minute and think about the possibility of you achieving your goal. Can you afford the flights, tuition and cost of living? Do you need to have certain qualifications first – English language proficiency; IELTS, TOEFL tests or GMAT scores? Don’t worry about that, you can always apply for a scholarship and prove your worth and move forward.

Visit open house of the universities and ask a lot of questions regarding the relevance with your existing academic qualifications, prospect career opportunities, course details, university ranking or prestige, research facilities, practical experience and internships, cost of tuition, student support services, safety and the social life.

While you are researching, you’ll come up with all kinds of different criteria to judge a university or course by. So make a shortlist of the top three features you’re looking for. These could be your selected course, university ranking and the social aspect of the selected course.


Conclusion is the last of writing an essay which summarizes the entire content. It helps you in understanding the purpose of the topic along with closing it to make it a learning for the reader. It is necessary to have a conclusion which is strong because it leaves a strong impression on the reader and gives a complete essay help to them. When you write the conclusion of an essay, you have to keep in mind that you have to leave new ideas in the brain of the reader which he/she may keep on wondering about and would like to learn more about it regarding essay writing.

It also involves in summing up what you have written in an essay and how you bring it to the end. You should keep three things mind when you are writing a conclusion and they are as following:

Summarizing the main points
Leave a strong impression on the reader
Write the main idea of the essay again but in another words.
This is pretty easy right? But when you are writing an essay, many people find it hard to comprehend. As we all are aware that a good essay writing has five paragraphs which involve the introduction, three body paragraphs and then a conclusion. In the conclusion part, you have to summarize the entire content in an essay which is in the main body paragraphs along with the introduction. It is like when you have a conversation with someone and you have to leave, how would you end it? Similarly, the closing ends would leave on a good end but leaving the reader with the curiosity of learning about the topic more.

Concluding The Essay
There is not any new information in the paragraph of conclusion of an essay but the similarly context which is in the entire essay writing. It should not be exactly the same as introduction paragraph but talks about the overall points of the essay. Make sure that the conclusion sounds different than the entire content of essay otherwise reinstating the same paragraphs can leave a negative impact on the reader. Here is a great information for the people who have a hard time in writing conclusions that you can get the essay help from the best online essay writing services. They help you step by step with guiding you perfectly until you learn the right way to conclude the essay.

You can practice essay writing with the conclusions with custom writings by choosing an easy topic of essay and write it again and again. It will help you learn about a lot of points which you may not at the beginning but by the end, you will be an expert in essay writing and honestly, if a person can write perfect essay then there will be no one who can doubt on your English writing and speaking ever. It covers all the aspects of English language along with testing the knowledge of a certain topic. There are many online writing services which help you and even willing to conduct the sessions with you so that you can write a perfect essay. The essay writer online make you a professional in writing essay along with following the complete template with complete essay help.


Do you need assignment help for writing an essay on health and social care? Are you the person who constantly find yourself saying, “somebody write my paper” for me?

Following are seven great tips to get you started with your health and social care essay writing.

Read the assignments instructions
This is possibly the main reason for students failing or being referred for their essays or assignments because they fail to understand what is being asked in the question and end up writing something they are uncertain about. When facing such situation, follow a proper tutorial or example essay writing which can be easily found on PowerPoint presentations that will help you to avoid wasting time.

Be Concise
Another mistake done by the students is repetition of words and making the essay lengthy just to increase their word count. Write short words instead of phrases e-g instead of “despite of the fact that”, write “because”, it will make your essay look more understandable and less confusing. Don’t ever compromise quality for quantity.

Use Correct Spelling, Grammar and sentence structure
Try to avoid incorrect punctuation , spelling mistakes and poorly constructed sentences as they detract from the point you are trying to make. Always proof read and recheck you work for any possible mistakes. Ensure clarity and completeness of the information. When writing an essay for nursing, health or social care you must ensure the terminology is correctly spelled Examples include:

Aural (pertaining to the ear) and oral (pertaining to the mouth)
CABG (coronary artery bypass graft) and cabbage (the green, leafy vegetable)
Dysphagia (difficulty swallowing) and dysphasia (impairment relating to use of speech)
elicit (meaning to draw out) and illicit (meaning unlawful or not permitted)
Stationery (writing materials) and stationary (fixed position or unchanged condition)
Use Professional language:
Many students often make the mistake of writing in a spoken manner; use of colloquial language, which makes their writing appear unprofessional. It is very important to know the difference between verbal communication and writing a professional, coherent essay.

Provide evidence that you understand social work and health principles
Students often list principles of social work practice without evidencing their understanding of them. For example, it is understood that the function of the social and healthcare principles are the advocacy for human rights and equity and to take action to protect basic human rights. Avoid writing such obvious principles, instead focus on the practical applications and tips because the reader needs to know that you have a sense of these concepts and can demonstrate their application.

Add references:
When adding references, make sure that the reader can easily identify the source of the reference. Add the website link, name of department or course, with the correct page number to avoid confusion for the reader.

Similarly, quotations must include the page number which is particularly important because of the extent of plagiarism, to check the source of the information. In addition, the lecturers who check the essays usually use the references to further enhance their knowledge about the subject.

Add a conclusion
Often students’ work will end abruptly and the reader has no idea if that student has understood their own work. Your conclusion need only be a paragraph that summarizes your findings and discussion.


Essay Writing Tips – Get an A* or 1st First Time


Read the question carefully. It might be obvious but this is a crucial point that so many students end up failing on.

Make sure you read every single word of the question & understand exactly what it is asking. Breaking down the question to make it simpler.

“When my students ask me about essay writing, there are three main pieces of advice that I give them. One, answer the question. Two, answer the question. Three, answer the question.” Crème and Lea, 1997.

Brainstorm all of your ideas. Brainstorm your ideas in connection with the question or title. Put all your ideas down on paper – you can sift through this later and don’t worry if you have conflicting ideas- you don’t need to decide your angle right now.

Begin writing, even if your ideas are not fully formed – you will find out your knowledge gaps as you go along – your essay will be edited later on so your words are not final.

As part of your research analyse other well written pieces of work. Keep in mind the essay question & keep a list of references as go along.

Establish a structure. Underpinning your argument will help to define the structure of the essay. How you decide to present & back up your argument will influence how you structure your essay.

You could decide to use chronological or comparative structure to your argument or you could go for a fluid structure to give yourself flexibility.

Keep to your word count. Word count usually needs to be adhered to within a +/- 10% boundary. Failure to meet the required word count can cost you marks. Keep concise and never use “empty” fillers to increase word count.

Plan your time – you need to make sure that you have enough time left over at the end to edit your document, check grammar and fully proofread.

Your conclusion needs to summarise exactly what you have concluded from your research. Short paragraphs on how you approached analysed & concluded your data.

Be critical on yourself. Edit & read-through your final draft – is your argument clear? Do you have enough evidence? Is your argument balanced? Have you included any limitations?

Take a break. Before you complete your final editing of your essay you need to take a break – return to your last read through with fresh eyes – allowing you to pick up on any mishaps.



Conclusions and recommendations typically build a vital portion of a research. The recommendations are mostly focused on the research area and on any other applicable fact obtainable to the researcher, comprising their private and prior experience in a particular field. Recommendations are part of a research report which is included in the final sections. A researcher will have to summarise the findings that are made with clear articulation of the range of recommendations as concluding remarks from a research process.

Research is usually carried out to examine a problematic situation or examine an existing theory or researching a new theory mostly. Therefore, researchers will end up with many numbers of findings that require exact solutions or several options or the best alternates (Sekeran and Bougie, 2010). On the other hand, this may direct the researcher to suggest several recommendations at the end of the research to explain the way of minimising the problematic situation in addition to provided research solutions. While the suggested solutions reduce the impact of the problem, these recommendations will make sure the occurrence of the problem is minimised. Some of the recommendations will allow the researcher to explain the best practices and the smooth implementation of the suggested solutions.

Recommendations provide with a series of corrective steps post findings that are derived. It will be important to highlight the range of corrective steps along with a scientific research that is conducted which allows the researcher to clearly illustrate the range of actions that are to be taken. A clear course of action will be recommended and actions being taken. Establishing clear range of recommendation line where recommendations could be clearly provided to the relevant article with clear tie up to the programs and effective articulation of the right findings to be tied to the research process (Beggam, 2011)

Driving communication in the right sense is also important. Delivering the right set of communication points is also a key point that will be both evaluated and critically discussed during the course of the research process. It will play a critical and significant points being properly articulated.